NaCo es Chido
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NaCo was created in 1999 by Tijuana's Edoardo Chavarín and Mazatlán's Robby Vient, schoolmates at the Art Center College of Design in Pasadena, California. What started as a hobby has turned into an internationally known brand of t-shirts, hats, backpacks, wallets and other apparel and accessories. Its products are sold in more than 250 points of sale North America, including four company-owned stores in Mexico.

From its inception, NaCo has worked with well-known celebrities such as actors Diego Luna, and Jose Maria Yazpik, who have become co-owners of NaCo . Singers such as Colombian superstar Juanes and Argentina's Gustavo Cerati, Gustavo Santaolalla, and the rock groups Café Tacuba, Molotov and Kinky proudly support the brand. The company has produced limited edition lines for international tours and events such as the Grammy's and MTV Latino Awards. NaCo has also entered into successful alliances with internationally recognized companies such as Vans.

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